The word advertising refers to a type of communication that aims at persuading the audience to buy some product, pay for some service or support an idea, this includes different types of advertisements found in television, social media, etc. For achieving this purpose, advertisements mainly rely on images and messages based on propaganda or information that is presented selectively to support a certain idea or to make the audience support a particular viewpoint which influences the audience decisions to buy a product or service or support the idea being advertising. Therefore, the technique used in advertisements to persuade audiences to agree with a particular viewpoint is Propaganda.
