Answer:
Guidelines to consider include:
1. Planning
2. Deciding which social media platform is best for your business.
3. Knowing your audience
4. Expanding audience
5. Building relationships
6. Focusing on quality over quantity
7. Using the right tools
Explanation:
Social media is one of the ways to connect with a large number of individuals to boost business and sales.
Firstly, Planning is very vital in whatever we are doing. Without a plan, the organization has no clear goal of what they are trying to archive. The organisation should create a social media plan upfront.
Secondly, The local business should decide which social media platform is best for them.
Furthermore, the business should know and understand who their audience is by compiling data on current customers and social media analytics.
Afterwards, The organization should expand their audience since they have gotten a clear picture of who their audience is.
It is also very important for the business to focus on quality instead of quantity when creating content so as to offer value.
Finally, the organization should take advantage of tools to simplify work and boost productivity.
