<span>Victor initially refuses to create a female companion for him. He argues that their "joint wickedness" would be enough to destroy the world. but eventually agrees due to the fact he is terrified of the idea that the creature might seek revenge for not building the female.</span>
Let's break it down. The first part, Visual, is what you see when you look at something, color, arrangement, font, etc... The rhetoric part deals with the persuasion. In conclusion, it's what we see and how we act or think when we see it. It is one's ability to understand what an image is attempting to communicate.