Question

Mom & Baby Inc., a firm specializing in mother and childcare products, gives free samples of their latest products to new mothers. They also encourage mothers to provide feedback on their product samples on a company blog created for this purpose. The company’s goal is to stimulate positive word-of-mouth communications about their products. This is an example of _____.

Answer 1

Answer:

Amplified word of mouth.

Explanation:

Word of mouth marketing refers to using customer recommendations for the purpose of advertising so as to accomplish marketing goals.

Usually this form of marketing is spread from one customer to another in the form of recommendations.

For instance, a customer who uses a product and liked it, posts a favorable review on the product site, praising the product. Such a review would influence other prospective buyer and their purchases.

There are two kinds of word of mouth namely, organic and amplified. In the case of former, the review and praises arise out of natural tendency of the customer to recommend the product.

In case of the latter, the marketers launch such campaigns that encourage word of mouth in both existing as well as new communities.

In the given case, the company distributes free samples and seeks feedback of the target customers on the company's blog, which would be visible to prospective customers. The goal being to stimulate positive word of mouth, this method refers to amplified word of mouth.