Question

Many teenagers, both male and female, have clothes they purchased in the past that they "would not be caught dead in today. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel
a. cognitive bias.
b. postpurchase cognitive dissonance.
c. psychological risk.
d. need recognition.

Answer 1

Answer:

b. postpurchase cognitive dissonance.

Explanation:

Cognitive dissonance: The term cognitive dissonance is defined as a phenomenon in which an individual's beliefs, behaviors, and ideas contradict or did not match with each other and therefore it creates a state of unease.

Post-purchase cognitive dissonance: The term post-purchase cognitive dissonance is defined as the phrase or context we provide to a particular state of difficulty or unease that exists in an individuals' or customers' mind just after buying or purchasing a particular service or product.