Question

There are five types of common marketing segmentation approaches. One of them is geographic segmentation, which covers:

Answer 1

The correct answer is B. Nations, states, zip codes

Explanation:

Marketing segmentation is a common strategy that focuses on categorizing customers by diving them into small groups, which allows businesses to better understand customers and respond to their needs. In the case of marketing segmentation approach, businesses focus on analyzing customer trends based on geographical areas, this can be as broad as analyzing customers depending on countries or even continents or as specific as analyzing them based on zip codes or neighborhoods. Other levels in this category include regions, states, and cities. Thus, the geographic segmentation covers nations, states, zip codes.