A possible reason that I can think of it that they want to help and educate others on a subject or topic that they think it important.
I know the book Unwind but I haven't read it
<span>The
Icelandic language is in trouble because tow main reasons: the
dramatic increment of tourism in recent years and the voice
recognition technologies in smartphones and other devices.
In both cases English as the universal language, facilitates the
communication with tourist and smart devices; therefore, making
Icelandic less necessary in everyday situations. This is diminishing
the use of Icelandic in favor of English.</span>
<span>I
think the efforts of the government to preserve Icelandic are
completely worth it. The Icelandic language is heritage of the
humanity as whole and it will be a shame to lost it just because of
globalization.</span>
Because they were his owners and beloved onces.
Can you tell for information?