the answer is C. the board of directors
Answer:
D. Switching cost strategy
Explanation:
The software manufacturer has incorporated the use of switching cost strategy by making it difficult for customers to substitute their software product for another.
Switching costs: it is also known as switching barrier. This is a the cost incurred by the customer as a result of changing brands, product, services or suppliers.
The higher the cost of switching; the lesser a customer would be willing to switch between brands, the lower the switching cost; the higher the customer would be willing to switch between brands.
Switching cost includes:
• Psychological cost: This is the cost of a customer deciding whether the new product or services would be better than the old product
• Effort-based cost: This refers to the effort a customer will put in while switching brands such as the paperwork involved.
• Time cost: The amount of time used while a customer is switching product
Strategies used by firms to discourage its customers from switching
1. Charging a high cancellation fee for service cancellations.
2. Adopting a lengthy cancellation process for service cancellations.
3. Requiring significant paperwork for service cancellations.
When installing its own ERP software and databases on the
cloud hardware, it is most likely using the PaaS or also known as the Platform
as a Service in which is a category that focuses on services in cloud computing
that has benefits for customers as this allows them to manage their
applications.
By paying close attention to customer needs and continuously monitoring the environment in which it operates, a good marketer can identify potential opportunities. Thus option B is correct.
<h3>What is a Customer?</h3>
A customer refers to an individual who purchases the product he may or may not be the consumer as the consumer is the person who is the end user of any product and utilize it.
Customers are the key elements of any busines, fulfilling customers' needs and desires will result in better customer satisfaction and helps business to identify potential opportunities to grow and seek improvement.
Therefore, option B is appropriate.
Learn more about Customers, here:
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The complete question is By paying close attention to customer needs and continuously monitoring the environment in which it operates, a good marketer can?
Avoid cognitive dissonance
identify potential opportunities
Divide Geration
<span>Quasio foods are more likely to have adopted the concept of sustainability.More over the company focuses to give the nutritional food to people so that all will be healthy. The company which strives for people's goodness will sustain in the future definitely.Then they also supporting non profit agencies so that their company will grow vigorously.</span>
