Question

Julie is an experienced shopper. she has been doing the family's weekly shopping since she was twelve. she is not very interested in status items, and questions advertising claims. julie is most likely to be in the __________ generational cohort.

Answer 1

The correct answer is X generational cohort.

Explanation:

Generational cohorts refer to the grouping of social generations that are formed by people who were born in the same time of period, share common features and have similar behaviors, beliefs, and attitudes. According to this, different generations including the silent generation, the baby boomers, the generation x and the millennials have been proposed to describe the way in which people born in certain periods are similar in certain ways.

In the case of the Generation X, this covers the people that were between the 60s and the 70s during the historical period in which market was growing, because of this, people that belong to this generation are good at aspects related to the market such as buying or understanding and analyzing advertisements as they have been exposed to them during all their lives. Also, people from this generation is not interested in following the trends but just finding some balance in their lives.

Considering this, Julie is most likely to be in the X generational cohort because she understands the marketing as she knows how to buy and questions advertising which is part of the main features of X generation, and also she is not interested in following he trendies as she does not want status items instead she just wants to find a balance which is also part of this generation.

Answer 2

The answer is generation X.

A generational cohort is a group of people who are close in age and therefore share similar histories, cultural or social experiences and therefore have common characteristics.

People who were born between 1960 and 1980 are known as generation X. Among the socio-historical characteristics they share is living in the birth of the technological era such as the beginning of the commercial computer, the use of the internet and the birth of the cell phone.

This generation saw drastic changes in society due to the use of technology. They usually have stable jobs and be very responsible and methodical.

I hope this information can help you.