Question

The ecoist manufactures handbags out of excess packaging that would otherwise end up in landfills. this is an example of​ values-led business, which leverages the notion of​ __________.

Answer 1

Cause-Related marketing

Answer 2

From the word itself, "values-led" business, this type of businesses are more inclined to doing what is right and moral by promoting values rather than thinking too much about the profit that comes from the sales of the manufactured goods. In the example above, the business leverages in the notion that recycling will lead to lesser pollution to the environment.