Question

Harry has joined the marketing department of KC Cola. While going through some files, he came across a document designed for a particular brand of product that contained a detailed analysis of the environmental factors and competition. It also contained a time frame within which some objectives, further divided into tasks, had to be accomplished. The document not only listed the target markets for the brand but also contained specifications about its four Ps and various methods to check the performance of the team as well as that of the brand. Which of the following documents is likely to contain such information?
A) Business plan
B) Marketing plan
C) Memorandum of association
D) Strategic management plan
E) Annual fiscal plan

Answer 1

Answer: (B) Marketing Plan

Explanation:

Under the given scenario a marketing plan is most likely to contain information regarding the given variables. A marketing plan is known as a  document that outlines our strategy and tactics regarding our marketing. It often tends to focus on a specific time period and thereby covers several details related to marketing, such as goals, action steps and costs.