This creates a desperate tone because he is talking about someone that he loved and is sad
You could talk about time organisation and the way they market their business. For example in order to be more efficient, the business could give more leaflets out etc (depending on what type of business it is, the target market will depend on that so different types of advertising techniques vary on the target audience). If the business is an online one, advertising on tv and on the internet is a good idea. To make it organised they could make groups of people who will work on different types of things (marketing,accounting etc).
