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skad [1K]
3 years ago
9

In a brainstorming session for a new drug to lower cholesterol, the members of the marketing department agreed the benefits of t

he new drug could best be promoted by comparing the drug to those currently on the market. In terms of the communication process, the transformation of this idea into an ad campaign is an example of. a. noise b. receiving c. encoding d. decoding e. messaging
Business
1 answer:
tiny-mole [99]3 years ago
8 0

Answer: C- Encoding

Explanation: Encoding in communication is the process whereby the sender utilizes oral symbols like words, signs, pictures, videos, and non-oral symbols like body language, hand signals, facial expressions for which the sender believes the individual on the receiving side or audience will comprehend without misinterpreting.

It is the way of turning or transforming ideas into communication by using a channel that could be texts, phone calls or even in-person conferences. In this case, the marketing department decides to encode an ad campaign to the market so as to promote the new drug for lowering cholesterol.

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The financial statements of Vaughn Manufacturing Company report net sales of $643100 and accounts receivable of $92000 and $2600
Sloan [31]

Answer:

The correct answer is 10.9 times.

Explanation:

According to the scenario, computation of the given data are as follow:-

Average account receivable = (Opening account receivable + Closing accounts receivable) ÷ 2

= ($92,000 + $26,000) ÷ 2

= $118,000 ÷ 2

= $59,000

We can calculate the account receivable turnover by using following formula :-

Accounts receivable turnover = Net sales ÷ Average Account receivable

= $643,100 ÷ $59,000

= 10.9 times  

3 0
3 years ago
Before Pepsi-Cola stamped freshness dates on its cans, few consumers considered cola freshness an issue. After Pepsi spent about
Vilka [71]

Below are the complete options:

changing beliefs about the extent to which a brand has certain attributes

encouraging the consumer to use stimulus generalization

adding new attributes to the product

encouraging the consumer to use stimulus discrimination

changing the importance of attributes

Answer:

changing the importance of attributes

Explanation:

Freshness dates shows for how long a drink can be considered to not have expired. For example Pepsi can be considered to give freshness from 6-9 months after the date printed on the bottle.

Pepsi spent about $25 million on advertising and promotion related to freshness dates. Initially freshness dates were only seen as important by a few people.

This resulted in 61 percent of cola drinkers now thinking it is important.

This exemplifies how importance of a product's attribute can be changed

6 0
3 years ago
"Bubba is a shrimp fisherman who used $2,000 from his personal savings account to buy a boat and equipment for his shrimp busine
Katyanochek1 [597]

Options:

A. $20

B. $200

C. $40

D. $400

Answer:C. $40

Explanation: Opportunity cost is a term used in Economics to describe the value of the next most profitable alternative of this an investor puts his or her resources into,in this case the opportunity cost for Bubba is the percentage of the interest which Bubba earned from the interest.

Opportunity cost for Bubba can be calculated as follows

(2%/100)* $2,000=$40.

Opportunity cost helps economists to ensure that resources are effectively put to use.

5 0
3 years ago
Using the SMART goal-writing criteria, what refers to asking how to achieve the goal?
Deffense [45]

In SMART goal-writing criteria, the one that refers to being able to complete a goal is: Attainable

In determining a goal, we need to make sore that the Goal is possible based on our current ability, otherwise we just make ourselves and other people that we lead to a massive failure that could destroy our Morale as a team

3 0
3 years ago
Read 2 more answers
In hierarchical organizational structure, communication between employees tends to
Lubov Fominskaja [6]
Multiple times and divide
6 0
3 years ago
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