The answer is context clues. This is because you're using the clues from the other words (sentences/paragraphs) to answer the definition of the word.
This would be "in media res" meaning "in the middle of things." It begins, quite frankly, in the middle of things and carries on from there.
End of what story ? Be more specific
Answer:
the answer is windpipe but am sure whether u are trying to say "All the following are part of the journey except"
1. The view point of this media is to tell you not to drink while driving because it's dangerous.
2. The techniques used to draw attention to this media piece is the bright red and white stripes and the cop at this dude's car and beer flowing out of the car's window.
3. The techniques are effective because it's telling you how dangerous it is and it'll help people understand this issue better.
I hope this helps.