Answer:
The correct answer is option A.
Explanation:
Marketing research refers to the set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision-makers involved in marketing goods, services, or ideas.
It involves a number of steps such as defining the objectives and research needs, designing the research, collection of data.
Marketing research is helpful in making decisions related to marketing goods, services and ideas.
Sri Lanka's economy has expanded at an average rate of about 6 percent over the last 5 years. The country has made a notable economic transition from fragility to relative stability. Political reconciliation and economic transformation have been strengthened by measures that support long-term development and competitiveness.
<span>Importers' bank usually issues a time draft to importers in international transactions.
A time draft is a form of payment guaranteed by the bank to be paid but is not paid in full until after the transaction is made. This helps insure someone is going to get paid but acts as a downpayment until the delivery is finished. These are commonly used in international trade transactions to stand as a "good credit" for the importer. </span>
Answer:
To plan effective strategies and specific tactics to accomplish the strategic objectives
Explanation:
Since the company has conducted situational analysis and chosen its marketing goals the next logical step is to plan effective strategies and specific tactics to accomplish the strategic objectives. Both situational analysis and marketing goals are needed in order to understand who to target and what to aim for. Once a company has this, they need to plan a course of action in order to accomplish those goals as effectively as possible.
The options were
a. product involvement
b. situational involvement
c. shopping involvement
d. enduring involvement
The answer is
b. situational involvement
Here linda is taking her time or is more involved in the activity she is performing cause this is a special occasion for her which could also be described as special situation. She doesn't care much about shopping , Pen etc which eliminates other options.
