Question

A middleman linking producers to other middlemen or ultimate consumers through contractual relationships or through the purchase and resale of products is called:____________.

Answer 1

Answer:

Marketing Intermediary

Explanation:

A marketing intermediary (distribution intermediary) represents an intermediary/go-between that serve as the link between the producer or manufacturer of a product and other people or firms in the supply chain of the product. The work of a marketing intermediary which could be an individual or an organisation is to promote, get wider coverage for the goods and also facilitate easier access to the goods from the producer.

A marketing intermediary can be distribution companies, marketing agencies, wholesalers and retailers. They can serve as a direct link between the producers and the final consumers as well as a link between the producer and other intermediaries such as wholesalers and retailers.