___________ and other pioneers strongly rejected the notion of style and saw their work as an attempt to expand the parameters o
f typographic communication, yet their work was so widely imitated, especially in design education, that it gave rise to a prevailing typographic approach in the late 1970s and 1980s. Specific design ideas explored by him and his students in the late 1960s and early 1970s and adopted a decade later include letter-spaced, sans-serif type; bold, stair-step rules; ruled lines punctuating and energizing space; diagonal type; the introduction of italic type and/or weight changes within words; and type reversed from a series of bars.
