Question

The________includes a message source that encodes an idea into a message and transmits the message through some medium. Marketing messages exploit a variety of appeals and message structures. The message is transmitted using one of several different communications media and is finally delivered to a receiver, who decodes the message and may provide feedback to the source. Anything that interferes with the communication is called noise.

Answer 1

Answer: Traditional communication model

Explanation:

The Traditional Communication Model was mostly a one-way street where advertisers spoke to customers and may or may not have received feedback.

It worked like this;

A advertising agency (source) made up a message ⇒ message is then transmitted through a medium such as a newspaper or television ⇒ message is then seen/ delivered to consumer (receiver).

The consumer may then choose to reply or rather provide feedback through indirect means such as buying the good or service that was advertised.