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schepotkina [342]
3 years ago
13

Omni Healthcare's analgesic drug Cetaprin has a 40% share in the analgesics market in the country of Terrania. Its closest compe

titor, Febex, has a 25% share in the market, while four other analgesic brands split the remainder. Which statement indicates that Cetaprin is a cash cow according to the BCG matrix
Business
1 answer:
dangina [55]3 years ago
3 0

Answer:

C) The demand for analgesic drugs in the Terranian market is expected to remain stable.

Explanation:

The options were missing:

  • A) Omni Healthcare often takes money from other strategic business units to support Cetaprin.
  • B) A customer survey shows that Cetaprin users do not prefer it to other analgesics in the market.
  • C) The demand for analgesic drugs in the Terranian market is expected to remain stable.
  • D) Febex is rapidly gaining market share over Cetaprin due to aggressive marketing efforts.
  • E) The Terranian market for healthcare products is expanding rapidly.

A cash cow is a mature product that is sold in a slow growth market, but holds a significant market share, and generate large and constant cash inflows to the company.

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