After identifying the purpose of your message, you should select the most appropriate communication channel. When determining th
e most effective channel for your message, which of the following should you consider? Check all that apply. Degree of formality desired Receiver’s preference and level of technical expertise Necessity of a permanent record Importance of the message How long it will take to write the message Amount of effort involved Importance of the font choice
Receiver’s preference and level of technical expertise
Explanation:
This is very important because any well prepared information presented using a communication channel that the target audience does not use or prefer is a wasted effort.
For example, a company that wants to target elderly people with its products, having been aware through a survey that they prefer television ads to online ads. Which means that because of their limited technical expertise, a tv ad is the best channel of communication.
