Question

Nessca Corp. manufactures electronic gadgets. It instructs its marketing team to competitively advertise and promote its gadgets. The company, instead of believing in market research, believes that the market will absorb more products if customers are made aware of the products. The workforce of Nessca Corp. is most likely to _________.

Answer 1

Answer:

C) be inward looking, focusing on selling what the firm makes.

Explanation:

Nessca's marketing team went 150 years back in time to the mass production era (1860s - 1920s). During the industrial revolution companies were able to mass produce goods at lower prices and they focused on selling what they could produce, not what their customers wanted. The whole motto of that era was “if produced, someone will buy”.

Sometimes that works but on a very limited spectrum of products or services, and to be honest only one person has pulled that trick successfully and he died a few years ago. Steve Jobs believed that his products were so great that everyone would want them, well he was right, the PC, iPod, smartphones, tablets, app stores, he nailed it. But he was the only person that did, and that made him unique. He changed the world by himself, but he died and there is no Steve Jobs Jr. around.