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vovangra [49]
3 years ago
15

From "Advertising." Encyclopedia Britannica. Encyclopedia Britannica Online School Edition. Encyclopedia Britannica, Inc., 2013.

Web. 9 Jan. 2013.
There is no dispute over the power of advertising to inform consumers of what products are available. In a free-market economy effective advertising is essential to a company's survival, FOR UNLESS CONSUMERS KNOW ABOUT A COMPANYS PRODUCT THEY ARE UNLIKELY TO BUY IT. In criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods; against this point it is argued that advertising enables goods to be mass marketed, thereby bringing prices down. It has been argued that the cost of major advertising campaigns is such that few firms can afford them, thus helping these firms to dominate the market; on the other hand, whereas smaller firms may not be able to compete with larger ones at a national level, advertising at the local level or online enables them to hold their own.
What claim is supported by the text in bold?

Advertising has the power to tell consumers what products are available.
Advertising is essential to a company's survival.
Consumers are unlikely to buy a product they don't know about.
Only large firms can afford major advertising campaigns.
English
1 answer:
Ugo [173]3 years ago
5 0
The answer is (A). Advertising tells consumers that the product is available to buy.
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What is an example of how languages differ in distinguishing colors? *
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Explanation:

The human eye can physically perceive millions of colour. Some people can’t see differences in colours – so called colour blindness – due to a defect or absence of the cells in the retina that are sensitive to high levels of light: the cones. But the distribution and density of these cells also varies across people with “normal vision” causing us all to experience the same colour in slightly different ways.

Besides our individual biological make up, colour perception is less about seeing what is actually out there and more about how our brain interprets colours to create something meaningful. The perception of colour mainly occurs inside our heads and so is subjective – and prone to personal experience.

Take for instance people with synaesthesia, who are able to experience the perception of colour with letters and numbers. Synaesthesia is often described as a joining of the senses – where a person can see sounds or hear colours. But the colours they hear also differ from case to case.

Another example is the classic Alderson’s checker-shadow illusion. Here, although two marked squares are exactly the same colour, our brains don’t perceive them this way.

Since the day we were born we have learnt to categorise objects, colours, emotions, and pretty much everything meaningful using language. And although our eyes can perceive thousands of colours, the way we communicate about colour – and the way we use colour in our everyday lives – means we have to carve this huge variety up into identifiable, meaningful categories.

Painters and fashion experts, for example, use colour terminology to refer to and discriminate hues and shades that to all intents and purposes may all be described with one term by a non expert.

Different languages and cultural groups also carve up the colour spectrum differently. Some languages like Dani, spoken in Papua New Guinea, and Bassa, spoken in Liberia and Sierra Leone, only have two terms, dark and light. Dark roughly translates as cool in those languages, and light as warm. So colours like black, blue, and green are glossed as cool colours, while lighter colours like white, red, orange and yellow are glossed as warm colours.

The Warlpiri people living in Australia’s Northern Territory don’t even have a term for the word “colour”. For these and other such cultural groups, what we would call “colour” is described by a rich vocabulary referring to texture, physical sensation and functional purpose.

Remarkably, most of the world’s languages have five basic colour terms. Cultures as diverse as the Himba in the Namibian plains and the Berinmo in the lush rainforests of Papua New Guinea employ such five term systems. As well as dark, light, and red, these languages typically have a term for yellow, and a term that denotes both blue and green. That is, these languages do not have separate terms for “green” and “blue” but use one term to describe both colours, a sort of “grue”.

People see colours differently according to the way their language categorises them.

Historically, Welsh had a “grue” term, namely glas, as did Japanese and Chinese. Nowadays, in all these languages, the original grue term has been restricted to blue, and a separate green term is used. This is either developed from within the language – as is the case for Japanese – or through lexical borrowing, as is the case for Welsh.

Russian, Greek, Turkish and many other languages also have two separate terms for blue – one referring exclusively to darker shades, and one referring to lighter shades.

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But this isn’t just something that happens with colour, in fact different languages can influence our perceptions in all areas of life. And in our lab at Lancaster University we are investigating how the use of and exposure to different languages changes the way we perceive everyday objects. Ultimately, this happens because learning a new language is like giving our brain the ability to interpret the world differently – including the way we see and process colours.

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Off-hand like — just as I —

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Explanation: MORE POWER

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