Question

John has very little knowledge of cheese and seldom buys it for personal use. However, when he is invited to dinner by a friend, a self-confessed cheese lover, John feels obligated to buy cheese for him. When he returns home after dinner, John finds that the "Stilton cheese" he randomly chose and bought is displayed on the calendar in his kitchen. Which of the following is most likely to account for John’s choice of cheese?a. Mere exposure effectb. Just meaningful differencec. Selective distortiond. Selective exposure

Answer 1

Answer:

a. Mere exposure effect.

Explanation:

The option that is most likely to account for John’s choice of cheese is the mere-exposure effect. In customers' behavior, the mere-exposure effect refers to the fact that people will most likely choose a product to which they have been previously exposed than select a product to which they have not been exposed at all. The calendar in John's kitchen made him select the cheese to which he had been exposed.