Question

Which of the following statements about pricing objectives is true? unit volume is not a type of pricing objective because it is a production strategy. target roi is a type of market share objective. a firm that forgoes higher profits and wants to satisfy its obligations to its customers and society in general is pursuing a social responsibility objective. market share and unit volume are synonymous. all of the above statements about pricing objectives are true. value-pricing is:?

Answer 1

The answer for this would be the third option. The pricing objectives serve as the basis of the marketing plan and strategy of the organization. Thus, this should include in the satisfaction of the customers which covers the profit, sales, survival, unit volume, market share and also social responsibility.