Question

During a drought in the southeastern United States, marketing campaigns were implemented to encourage consumers to use less water by increasing rates and issuing fines to those who used more than their fair share. A marketing effort such as this would best be classified as________.

Answer 1

Answer:

De-marketing.

Explanation:

De-marketing is a type of marketing used to decrease or slow down the demand for products that are in short supply. It is can be an effort made through advertisements or campaigns that encourages the public to limit the consumption of a product, as at a time of shortage.

De-marketing, during drought, can be deployed to encourage consumers to use less water.