Question

George is starting the campaign plan for his speciality chocolate company, Sucre. He remembers from his previous marketing experiences that there are a few critical pieces of information he needs to know before launching into the action plan. What does George need to know at the beginning of his communication action plan?
the campaign deadline dates, date conflicts, and people’s time limitations and availabilities

the budget, the accounting method, and the fiscal reporting template

the IMC tools and methods the campaign will be using

Answer 1

Answer:

The correct answer would be option C, The IMC tools and methods the campaign will be using.

Explanation:

As Action Plan is a document which lists the steps taken to achieve the goal, so before launching the action plan, there are certain important and critical pieces of information that need to know. The team and management need to know what Integrated Marketing Tools and methods will be used to do the campaign. Integrated Marketing Tools may include the use of Advertising, Public Relations, Sales Promotions, Personal Selling, Direct Marketing, etc. So If an action plan is going to be formulated, The IMC tools and methods the campaign will be using, should be addressed in the document.