Question

By ________, IKEA noticed that customers often stopped shopping when their baskets or carts were full, so additional shopping bags are now placed throughout IKEA stores. A. using survey data
B. watching consumers in person

C. employing mystery shoppers

D. neuromarketing

E. interviewing employees

Answer 1

Answer:

B. watching consumers in person.

Explanation:

Consumer behaviour theory is the study of how people make decisions when they purchase, helping businesses and marketers capitalise on these behaviours by predicting how and when a consumer will make a purchase. It helps to identify what influences these decisions, as well as highlight strategies to proactively manipulate behaviour.

Reasearch method like Ethnography reasearch method includes:

Accompanied purchase or shop-alongs: researcher accompanies a shopper on a purchase expedition to gain insights into consumer responses to merchandising and other sales tactics.

Answer 2

Answer:

B. Watching Consumers in Person.

Explanation:

IKEA is a big store, everyday there is a rush of customers in there. So, they have observed the consumer behavior, that the consumer will not buy anything else if their basket is full. This helped IKEA in getting more sales.