Question

By helping communicate about brands, advertising in the era of industrialization made previously unmarked commodities into differentiated product offerings, and ______a. Used electronic commerce to do so b. Created brand marks and identities c. Diminished the growth of wholesalers d. Inhibited the growth of retail chains markers

Answer 1

Answer:

b. Created brand marks and identities

Explanation:

Before industrialization, usual commodities (FMCG - fast moving consumer goods) were unmarked and not connected to a specific brand or image. Sugar was simply referred to as sugar for example, and the same applied to similar products.

Afterward, the notion of brand and brand identity emerged and products became differentiated by brand and company. People started to think and ask questions before buying: "Which brand of sugar should I buy?". The brand usually reflects the consumer's status, social position and preferences.