There is more drama involved in unmet expectations.
The reason why customers are more likely to tell their friends about negative experiences with companies than positive ones is that humans often remember the hateful things said than the nice things
Also, when customers are satisfied with one's service, they rarely tell others. whereas an unsatisfied customer would tell others about his or her bad experience due to unmet expectations.
Logically, customers would have bigger impressions in their mind when they have bad experiences reason companies work on strengthening and improving their customer experience team.
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Answer:
predictive
Explanation:
Based on the information provided within the question it can be said that in the second scenario BSO employed predictive marketing research. This refers to marketing research that focuses on "What if" questions or scenarios in order to design a new plan. Which is what the second scenario is doing by asking "what if" they made an integrated advertising campaign targeted to younger markets.
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Answer:
2,4,5,7
Explanation
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Answer:
Effect on income= $7,500 increase
Explanation:
Giving the following information:
Special offer:
Units= 10,000
Price= $5
Production costs:
Direct Materials $1.75
Direct Labor 2.50
Variable Overhead 1.50
Because it is a special offer and there is unused capacity, we will not take into account the fixed costs.
Effect on income= number of units*unitary contribution margin
Effect on income= 10,000*(5 - 1.75 - 2.5 - 1.5)
Effect on income= $7,500 increase