I believe the answer is: switch from one response alternative to the other and reinforcer delivery
According to the maximization theory, individuals would always make an effort to obtain better alternatives for themselves. So, in a concurrent situations , people tend to switch to the alternative that they see as 'better' and reinforce some sort explanation in their main to justify their action.
The North American phase of the larger Seven Years War, began after a series of incidents in the upper Ohio River valley. the French and Indian claimed it as their territory
