Question

Porter's competitive strategies of cost-leadership and differentiation focus on ____ markets, while the cost-focus and focused-differentiation strategies focus on ____ markets.

Answer 1

Answer:

Wide, Narrow

Explanation:

The reason is that the cost leadership and differentiation meets the needs and wants of the most of the consumer while the focused differentiation is Niche market strategy which satisfies a very small group of people and earn a lot of profits from them. So this is the one of the difference between the cost leadership & differenciation and focused differentiation strategies. Ford is pursuing cost leadership in America, Mercedes a differentiated strategy and the Bugatti and Royal Royce pursue focused differentiated strategy. So as a result we seee very fewer products of Bugatti and Royal Royce. The products of Mercedes are seen every day whereas ford can be every where in the American roads.