Question

A frim must choose its ______ carefully; if its picks too narrow a set it may fail to reach the volume of sales it needs but if it selects too broad a set, it may spread its marketing efforts too thin

Answer 1

Answer:

target markets

Explanation:

Based on the information provided within the question it can be said that the firm must choose it's target markets carefully. In the context of marketing, target markets are the population of consumers that the marketing is aimed towards convincing them to buy the company's product. Choosing the right market would lead to an explosion in sales, but the opposite would completely kill a products sales.