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4 years ago

What are the similarities and differences between marketing research and marketing intelligence systems?

Business

1 answer:

pshichka [43]4 years ago

4 0

Explanation:

similarities between marketing research and marketing intelligence systems

Marketing research and Marketing intelligence systems they both provide information about markets that help the small companies to study and analyze their sales and markets

differences between marketing research and marketing intelligence systems

Marketing intelligence is available information or data that small business partners used to study the businesses, political and competition.

Marketing intelligence system data gathered repeatedly over time.

Market Research is not existing data or information. Companies do a survey to collect marketing research data.

Marketing research data gathered at one particular point.

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Steelcase Inc. is one of the largest manufacturers of office furniture in the United States. In Grand Rapids, Michigan, it produ

melisa1 [442]

Answer:

Total Flexible Budgets for 12,000, 15,000, and 18,000 units is $ 556,000 $ 643,000 and $830,000

Explanation:

Steelcase Inc.

Assembly Department:

Steel per filing cabinet ............................................. 55 pounds

Direct labor per filing cabinet ...................................... 20 minutes

Supervisor salaries ................................................ $180,000 per month

Depreciation ...................................................... $28,000 per month

Direct labor rate................................................... $21 per hour

Steel cost ......................................................... $0.40 per pound

Steelcase Inc.

Flexible budget 

For the month of August 2014.

Units: 12000 15000 18000

Steel for filing cabinet 660,000 825000 990,000 pounds

Steel cost $264,000 330,000 $ 396,000

Direct labor Hrs 4,000 5,000 6,000

Direct labor Cost $84,000 $105,000 $ 126,000

Supervisor salaries $180,000 $180,000 $180,000

Depreciation $28,000 $28,000 $28,000

Total $ 556,000 $ 643,000 $830,000 

First we find the Steel for filing cabinets in pounds . Then we multiply with the rate to find the steel cost.

Similarly we find the direct labor hours and then the direct labor cost.

We assume that the supervisor salaries and depreciation are fixed.

4 0

3 years ago

On October 1, 2017, Sharp Company (based in Denver, Colorado) entered into a forward contract to sell 330,000 rubles in four mon

Yuliya22 [10]

Solution:

Date Account tides Debit (S in ruble) Credit (S in ruble)

and Explanation

Oct 1 Accounts receivable 96,600

Sales

( 210,000 ruble x $0.46) 96,600

Dec 31 Accounts receivable

( 50.49-50.46) x (210,000 ruble) 6,300

Foreign Exchange gain 6,300

Loss on forward contract 2079,21

Forward Contract

(50.52-50.51) x 210,000 ruble =2,100

2,100 x 0.9901= $2079.21 2079.21

Jan31 Accounts receivable (LC U) 4,200

Foreign exchange gain

(50.51-50.49) x 210,000 ruble 4200

Foreign currency 107,100

Accounts receivable

(596.600-56,300-54,200) 107,100

Cash 107,100

Foreign cuuency (LCU)

($0.51 x210.000 ruble) 107,100

6 0

3 years ago

Suppose the economy is operating in long-run equilibrium and a positive demand shock hits. We expect a short-run increase in rea

Pepsi [2]

Answer:

The correct answer is: an expansionary gap; decrease the money supply.

Explanation:

An expansionary gap is when genuine output surpasses potential output. At the end of the day, the economy is incidentally working over its long-run potential as estimated by real GDP.

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3 years ago

In order for the gift market, a local specialty store, to purchase christmas merchandise for selling in its store, it had to bor

Lelu [443]

The one that fits here is liability. All the debts owed by a business are called liabilities. We can say that is a normal debt or obligations that arise during the course of its business operations. These ones are settled over time through the transfer of economic benefits including money, goods or services.

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3 years ago

When the price of a cell phone increases by 5 percent, the quantity of cell phone calls demanded decreases by 3 percent. calcul

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To calculate the cross elasticity of demand you divide the percent change in quantity by the percent change in price.

5/3 = 1.666

7 0

3 years ago