Answer: Colby was acting in a <u>maintenance</u> role.
Explanation:
A maintenance role is a type of role that people play in groups in order to preserve the relationships in a group. This type of behavior builds up positive relationships in a team. In this case, Colby was acting as a harmonizer, trying to mediate tension through humor. Other methods of a maintenance role include encouraging, expressing group feelings, compromising, standard testing and gatekeeping.
When those firms which are already existance in market feels threat from new entarnts. Then, they try to discourage the new entarnts to maintain their position in market and to earn same profit margins.