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A customer who shares his or her views of a firm's product and gets attention from other customers who respect these views is referred to as an opinion leader.
Opinion leaders are individuals or businesses who might be professionals inside an industry or otherwise have perspectives that are both well-known and trusted. As a result, they are able to have an impact on public opinions—such as the opinions of your clients.
Merton distinguishes two varieties of opinion leadership: monomorphic and polymorphic. Typically, opinion leadership is considered as a monomorphic, domain-unique degree of individual variations, this is, someone who is an opinion leader in one field may be a follower in some other subject.
Opinion leaders act as an intermediary between marketers and their target audiences. They acquire information about a sure product, summarize its pros and cons, and bring it to clients in an easy manner. Thought leaders also replace purchasers with product information and supply recommendation on a way to use it.
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Answer:
informal teams
Explanation:
that way the job can be a little fun and not to serious.
The idea behind this is that the musician chosen by a consumer will reflect that consumer's perception of the brand. This kind of research exemplifies "projective technique".
<h3>What is projective technique?</h3>
A form of personality testing known as projective approaches involves giving the subject of the test a straightforward, unstructured task with the intention of revealing personality traits.
The most well-known though contentious psychometric psychological testing method is frequently the projective methodology.
Key features of projective technique are-
- Respondents can project their real or subjective ideas and beliefs onto other persons or even inanimate things using projective techniques.
- From what the respondent says about other people, one might therefore infer the respondent's true feelings.
- Typically, projective techniques are applied in one-on-one or small-group interviews.
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The answer in the space provided is personality. It is because their personality is also a main contributor of their performance as this will shape on how they do things and how they affect other people, such as how they show their performance and their way of connecting or socializing towards others.
