The advertisement for Who needs the flu vaccine? by the CDC is made with the purpose to convey the message that everyone needs a flu vaccination. The two appeals the advertisement uses to convey the message are appealing to the fact that people are more likely to read something if it says you and appealing to people of all ages. The ad is effective in getting the message across that everyone who is able to read this message and those younger need to get their flu vaccination.
The who needs a flu vaccination? advertisement effectively uses the universal appeal technique to convince everyone who is reading the ad that they need a flu vaccination. The advertisement does this by not targeting a single group or audience but instead targeting everyone who is reading the ad instead, it uses this to get the whole population convinced that they need a flu vaccine. In the ad, it asks the question of who needs a flu vaccination? And then proceeds to repeat the answer you multiple times reminding anyone who reads this ad that they need to get vaccinated as it speaks directly to that person. This adds a more direct touch with the person reading the ad whoever it may be or whatever sex, race, or age they are therefore this ad effectively promotes vaccination to anyone in the general population.
This same ad also adds the second tactic of bandwagon, this add uses this tactic effectively by effectively saying that everyone is getting vaccinated and you need to be one of those people. This is shown in the added information at the bottom of the ad by expressing that you cant be unvaccinated and that in doing so you protect those around you as well. The question is also answered in the ad with the repeated use of the word you mean that anyone who reads it is the target who can’t be left off from being vaccinated. Therefore this ad effectively pushed anyone who reads this add to follow the general population(the target audience of this ad) and also get vaccinated.
The advertisement who needs the flu shot by the CDC is a flu ad made with the purpose of convincing the general population of getting the flu vaccination. It uses appeals such as appealing to the general population and anyone who can read to get vaccinated, and it also uses the appeal of repeating the word you multiple times to convince you the reader to get your shots. Therefore this ad is effective in getting the general population or anyone who can read the ad to go get vaccinated as it also adds in the information that show how you need to get shots after the age of 6 months.
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