As someone who writes books, I'd normally use quotation marks, and the person is obviously talking, so the first one should be correct.
is the way the author expresses his attitude through his or her writing
Both characters learn to be careful what they wish for.
A. Fiction and non-fiction can have a persuasive purpose.
It doesn't just have to be one genre, you just have to make it interesting, to grab the readers attention. That's basically what persuasive means.