Question

Bentley manages a building supply company. He wants to invite 20 of his most valuable building-contractor customers to a golf outing and party. Bentley will likely use the firm's ________ to identify these customers. website CRM database specialty store sales annual sales report inventory management system

Answer 1

Bentley will likely use the firm's CRM databases to identify these customers.

Explanation:

CRM databases collect information about the customers. It can be used to identify the best customers. The database stores the annual sales report.

CRM is a customer relationship management that manages the interaction between company and customers.

CRM database holds all the data related to the customers like their name, email address, age, Skype address and occupation details.

In the above scenario, Bentley can use CRM database to filter twenty valuable building contractor customers and invite them for golf outing and party.