Question

Select the correct answer. Which statement describes points of difference? A. essential elements of a brand that help it justify itself as a competitor in its definite category B. exclusive factors of a company’s product that differentiate it from its competitors C. exclusive factors of a company’s product that establish its global presence D. essential elements of a brand that that establish its cultural awareness

Answer 1

Answer:

I believe it is B but I'm not sure

Answer 2

Answer:

Explanation:

The question is which statement describes points of difference?

A. essential elements of a brand that help it justify itself as a competitor in its definite category

B. exclusive factors of a company’s product that differentiate it from its competitors

C. exclusive factors of a company’s product that establish its global presence

D. essential elements of a brand that that establish its cultural awareness

Points of difference, by definition, are factors of a product that differentiate it from other products. So it is not about a brand which rules out A and D. Option C does not say anything about differentiation. So the right answer is B.