You could use it in a British Colonial, or even a tropical themed room. But, today, even a lot of Contemporary rooms use the style.
The kind of appeal that the advertisement making is : Logos
In Logos, they appeal to our logic or way of thinking.
Basically, that company is trying to prove its credibility by displaying that advertisement
hope this helps
The answer you are probably looking for is Interpretation
<span>c. angels locking the doors to hell </span>