Question

IBM's Smarter Planet campaign markets IBM as a company that provides innovative solutions that improve the world's IQ. This is an example of ________ marketing.

Answer 1

IBM's Smarter Planet campaign markets IBM as a company that provides innovative solutions that improve the world's IQ. This is an example of organization marketing.

Explanation:

Marketing function plays a vital role in the success of any company. It is the process by which the companies will first find the potential markets for selling their products and then promote their products saying how they vary from the other similar products.

Organisation marketing is the strategy that is being used by the business  but a difference is that here customers will buy their products and do not used those products personally. In the example given, IBM markets innovative solutions that helps in improving the Intelligence Quotient. This acts as an example of  organization marketing.