The Pillsbury Doughboy is an example of brand anthropomorphism in which his friendly demeanor and the trademark giggle he lets out when poked in the belly help shape customer perceptions of the brand.
Anthropomorphism means giving human characteristics or behavior to something that is not human, like the Pillsbury Doughboy. When companies do this, they are allowing the customer to connect with a brand on a different level of understanding. Geico is another company that does their with lifelike gecko. Customers connect with the emotions of the object and then connect/remember with the brand.
John Maynard Keynes believed that governments should increase spending in order to increase demand .
The correct answer is increase demand
Answer:
Planning Phase.
Implementation Phase.
Evaluation or Control Phase.
Explanation:
The three main phases involved in the marketing plan are
Planning Phase - in this stage all focus is on planning and management of the marketing process
Implementation Phase- it involves the implementation of all the process on a systematic way that decided on the planning phase
Evaluation Phase - in this stage checking the process takes place. The main motive behind the implementation of this process is to ensure that the goal of the marketing policy is fulfilled or not.
When conducting a SWOT analysis, information about turnover, profit margins, and staff quality can be used to identify company strengths and weaknesses. By conducting a SWOT analysis, a company is able to find out valuable information about how their company is conducting business, future plans, and how they compare to others within the same market. Identifying your strengths and weaknesses is important in achieving success. When you know your strengths, it allows you to set your company apart from others and when you know your weaknesses, you can work on improving them.
Answer:
D
Explanation:
Because the higher the quality of materials the more efficient the product will be