<span>Text structure refers to how the information within a written text is organized. This strategy helps students understand that a text might present a main idea and details; a cause and then its effects and/or different views of a topic. and may be use in many ways as you wish.</span>
I think it means that you kept growing
1- Appeals can be devided into, at least, three categories according to <span>Aristotle's rhetorical appeals (ethos = ethics, pathos = emotions, logos = logics). Using this parameter, this add clearly uses pathos as it appeals to different feelings and needs that many people have for acceptance and popularity, and satisfaction. Here you see a consensus of <em>admirable</em> people (baseball players like Bucky Harris, Bob Elliott, Ted Williams, etc.) who use this product, which may lead you to believe that, by using their product, you can look like them. It's also stated in the add that Chesterfield is <em>World's Best tobaccos</em>, which can appeal to people's need for status (if you're smoking the best cigarrette, people will look at you with admiration over the next person who smokes a regular cigarrette, right?)
2- While <em>persuasion by consensus</em> is a type of <em>pathos</em> (emotional appeal) still used today, people nowadays are much more aware of the health risks related to smoking. In our current society, the logic behind people's awareness about this risks out-weights the effect that such a direct influence has on the audience. Therefore, people are much more likely to start smoking because they grew up around people who smoke (slow and constant = naturalization) versus a quick encounter with this type of advertisement.</span>
