How did the sales approach change after Mulcahy became the CEO of Xerox?
Xerox shifted their approach to be less product conform and more contact and expense adjust. They shifted their consultative selling model to advise customers solve business problems rather than just placing more materials in their office.
At this time, Japan is actively sought to dominate Asia. As the tension is greatly affected Asia, Japan took <span>advantage to advance its tactical plan. Japan confidently proclaimed a "different demand” that it will implement control in the Asia-Pacific. </span>
