Question

Tara Keegan owns Live​ Well, a small chain of health stores offering a variety of natural health products and related services. In order to implement integrated marketing​ communications, Tara has hired a marketing communications​ director, whose job it will be to ensure that each​ ________ will deliver a consistent and positive message to consumers about the company.

Answer 1

The correct answer to this open question is the following.

Tara Keegan owns Live​ Well, a small chain of health stores offering a variety of natural health products and related services. In order to implement integrated marketing​ communications, Tara has hired a marketing communications​ director, whose job it will be to ensure that each​ brand contact will deliver a consistent and positive message to consumers about the company.

When you establish Integrated Marketing Communications in your company, what you are doing is to make sure that all types of communications are joined together. Working together, communications and messages can have more power to deliver a strong message to your clients. That is why Tara has hired an IMC Director, to establish a consistent and positive communication message that strengthens the brand.