Protection and what could happen in the future if not safe
1. Testimonial
This form of propaganda uses well-known or credible figures to influence the target audience.
In the 1980s, the folks over at Texas Department of Transportation were spending about $20 million on cleaning up litter on highways.
Their pleas to the people for keeping the streets clean showed no improvement. They then hired Mike Blair and Tim McClure of GSD&M to create a campaign to turn things around.
2. Stereotyping
This propaganda method highlights stereotypes and then either reinforces or shatters them with the message in the advertisement.
Always’ Like a Girl ad fits into this category of propaganda advertisement and carries positive connotations.
3. Fear appeals
The agenda behind these types of propaganda ads and messages is to scare people into taking the desired action.
PSAs often use this tactic and Embrace Life’s video is another example of propaganda backed with good intentions
Any excerpt in which the writer directly describes the habits, opinions, or looks of the character, is the one. That is what direct characterization is, when you're told things about the character directly and you don't have to infer anything.
