The way the article contrasts traditional advertising with more recent advertising is by showing how different they are and how their roles have changed in recent times.
Your question is incomplete but I will try my best to give you a general answer that will help you.
The major difference between traditional advertising and more recent advertising is that<u> </u><u>recent advertisement</u><u> is more compelling and has a wider reach than </u><u>traditional advertising.</u>
Traditional advertising is a type of advertisement that was used in the past to try and convince people to buy a particular product or service.
Recent advertising has to do with more modern techniques of adverts where pathos, ethos, and logos are employed in a more aggressive manner to draw customers.
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The theme is used to convey the message/lesson of a text. For example, the lesson of “The Tortoise and the Hare” is that slow and steady wins the race. Therefore, the theme of “The Tortoise and the Hare” is that slow and steady wins the race. Hope this helps!
The correct answer is plot. Theme is the work's main idea (the "why" of the work), and there usually are more themes in a single work. Narrator is the "I" of the story, someone who tells it. The setting is the "when and where" of the story, the time-place frame. The plot is the "what" - what happens.
Internal Coherence: the quality of being logically integrated, consistent, and intelligible on the inside. (knowledge/educated)
External Coherence: the quality of being logically integrated, consistent, and intelligible on the outside. (looks/personality) <span>
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