Carl's first job was as a camp counselor. The hours were grueling and the pay was practically nothing. Carl spent most of the su
mmer broke, miserable, and wondering why he'd accepted the job. However, 10 years later, his outlook was different. He remembered this job fondly and considered it a worthwhile life experience. Which effect describes his shift in thinking?
When a person attaches more value to an outcome of an effort, greater than the objective value of the outcome, this situation is known as effort justification.
Here, the objective value of Carl's outcome was very less. He reminisce's about his first job thinking that it was worthwhile when in fact objectively his effort had very little value.
This happens because of the discrepancy in the amount of effort put in and the reward which leads to a cognitive dissonance. By adjusting one's attitude this dissonance is resolved.
The conclusion that can be drawn from the research shows that the choice of cars among the men and the woman is subject according to their opinions and needs.
While the women made a choice due to the need to have a reliable car (hence not needing a new one in few years to come ), the men made their choice based on the colour of the car (inoder to bring out the beauty of the car).
An epiphany is a moment of sudden understanding something very important. This is mostly a scientific breakthrough like the discovery of black spot by Albert Einstein
