Question

Whenever the president of the local public university promotes the institution, he emphasizes the university's price (much lower than neighboring private colleges) and high quality. He is positioning the institution based primarily on
Select one:
a. product attributes.
b. profitability.
c. the value proposition.
d. symbols.
e. competitive comparisons.

Answer 1

Answer:

c. the value proposition.

Explanation:

Based on the information provided within the question It seems that the president of the local public university is positioning the institution based mainly on the value proposition. This term refers to a statement that explains to others exactly "why" they should work with you and/or do business with you. Which is what the president is doing by emphasizing the university's price and high quality, which would be alluring aspects to investors.

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