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yuradex [85]
3 years ago
7

Before beginning its advertising campaign, for its new Snickers Charged, the Mars Company had to determine if the product's 60 m

illigrams of caffeine would lead to initial purchase and eventual brand loyalty. In other words, before developing a creative and a media strategy for the new candy bar, Mars had to conduct research on:
A. product concept.
B. media selection.
C. the advertising budget.
D. message format.
Business
1 answer:
GarryVolchara [31]3 years ago
7 0

Answer: Product concept    

                                                                           

Explanation: In simple words, product concept refers to the phenomenon under which the organisation willing to make a product tries to identify all the dynamics of that product category so that they can show the best qualities of it.

In the given case, Mars company was willing to determine several characteristics so that the brand can have a strong base when it is offered to the market.

Hence from the above we can conclude that they conducted research on product concept.

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On July 1, Crowe Co. pays $15,000 to Zubin Insurance Co. for a 3-year insurance policy. Both companies have fiscal years ending
Neko [114]

Answer:

a.

July 1, Year 1

Prepaid Insurance                  $15000 Dr

     Cash                                       $15000 Cr

Dec 31, Year 1

Insurance expense                    $2500 Dr

    Prepaid Insurance                     $2500 Cr

b.

July 1, Year 1

Cash                                                  $15000 Dr

    Unearned Service revenue             $15000 Cr

Dec 31, Year 1

Unearned service revenue        $2500 Dr

    Service revenue                           $2500 Cr

Explanation:

a.

The company will record the cash going out of the business for prepaid insurance as credit and the asset account prepaid insurance as debit to record the prepayment of insurance for 3 years at the amount of $15000.

The insurance paid out is for 3 years. So, the per year insurance expense is,

Insurance expense per year = $15000 / 3 = $5000

The adjusting entry made on 31 december will record the insurance months consumed (6 months) as an expense and debit the insurance expense and credit the prepaid insurance asset account.

The insurance expense for 6 months = 5000 * 6/12 = $2500

b.

For the receiving company, the cash is being received and as the service will be provided later on, the cash received will be debited and the unearned service revenue will be credited.

As six months worth of cover has passed, on 31 December, the company will record service revenue for 6 months that is $2500 and debit the liability recorded under unearned service revenue.

4 0
3 years ago
The Perry Company reported Accounts Receivable, Net of $64,400 at the beginning of the year and $73,700 at the end of the year.
bija089 [108]

Answer:

28.06

Explanation:

The formula for calculating this is,

(Average Account Receivable / Net Sales Revenue) * 365

Hence the answer is calculated as:

(69050 / 898000) * 365 = 28.06.

Hope this helps.

Good Luck.

3 0
3 years ago
Assume that the banking system has total reserves of $100 billion. Assume also that required reserves are 10 percent of checking
ivolga24 [154]

Answer:

The money multiplier and money supply for this banking system is 10 and $1,000 billion respectively

Explanation:

The computation of the money multiplier and the money supply is shown below:

As we know that

Money multiplier is

= 1 ÷ required reserve ratio

= 1 ÷ 0.10

= 10

So, the money supply is

= Total Reserves × Money Multiplier

= $100 billion × 10

= $1,000 billion

hence, the money multiplier and money supply for this banking system is 10 and $1,000 billion respectively

5 0
3 years ago
Which item is an example of data collected from market research? technical client specs your project timeline your project budge
allsm [11]

The item which is an example of data collected from market research is insights into potential customers.

Market research is the process of gathering information about your target market and the knowing current state of your industry. Thus, it is the research conducted directly with potential customers.

Interviews are considered to be a common type of primary market research that can be either in-depth or as simple as asking a question. For instance, in an interview in market research is conducted when a business calls a current customer to ask how they are enjoying a product they recently purchased.

Hence, the data collected from market research is insights into potential customers.

To learn more about market research here:

brainly.com/question/3697439

#SPJ4

4 0
2 years ago
A zero-sum situation is a situation in which individuals are so linked together that there is a positive correlation between the
pashok25 [27]
The answer is "false"
3 0
3 years ago
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